Day 2 Gossip

A PR Promise

At a Business Wire breakfast in San Francisco yesterday about 40 PR people were listening to the AP's Silicon Valley Reporter, Rachel Konrad, talk about what she covers and how she responds to PR people when one young woman, from a well-known PR agency, participated in the following exchange:

PR Person: We promise our clients an MBO, three interview pitches and a story. Is three pitches enough?

AP reporter: What exactly do you mean by "MBO?"

PR Person: I don't actually know. It's just what we tell clients.

New Accounts
Vocus, Inc., the global leader in on- demand software for public relations and government relations, (www.vocus.com) has announced that JetBlue Airways has chosen Vocus public relations software to help automate their PR and media management operations.

MFIC Corporation has engaged LaVoie Strategic Communications Group, Inc. (http://www.lavoiegroup.com/) for investor outreach, financial communications and strategic investor relations counsel

Euro RSCG Biss Lancaster has won a six months contract to promote children’s clothes retailer Adams Kids as it modernises its chain of stores in the UK.

In & Out
GCI London chief executive, Sue Ryan, who has resigned after ten years, will not be replaced. Her responsibilities are to be assumed by GCI UK and European chairman Adrian Wheeler.

Chris Fox, corporate relations director, Tate & Lyle, for the last six years, has been appointed director of group communications at Smiths Group, the aerospace and engineering company, which last December bought US medical devices company Medex for £486 million.

Rob Shimmin, managing director Ogilvy PR Worldwide, EMEA, is to leave shortly to concentrate on his own media training and communications consultancy in Kent, England.

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