Day 7 Gossip

'New Frontiers' Survey
Edelman PR is conducting research for their second annual "New Frontiers in Communications" survey.to learn more about the variety of information channels that companies use to communicate with their employees and, to a certain extent, with external audiences. Edelman have asked some 300 communication professionals worldwide to take the survey, a significant increase on the numbers and geographies from last year (which was US and Canada only).

Changing Landscape
Meanwhile this Wednesday (12 May) the IABC is holding a teleseminar (8-9am Pacific Daylight Time only) to discuss how the PR landscape is being changed by weblogs, citizen journalism and a new technology called really simple syndication (RSS).

The presenter is Steve Rubel, Vice President, Client Services at CooperKatz & Company, a PR firm in New York City. He is also the author of the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

'Paid journalism' outlawed
Companies and internal PR departments of major corporations in Ukraine have signed a code of ethics that outlaws the practice of paid journalism and replaces it with the international standard of ‘Advertorial’ so that the public can tell the difference between the honest opinion of a professional journalist and advertising material disguised to look like journalism.

The code incorporates 50 points of ethical practice including aspects of professional practice, commission payments, the treatment of clients & staff and discrimination issues.

Accounts

• Standard Chartered Bank has dropped one of its two agencies – Bell Pottinger – leaving Finsbury as its sole corporate and financial adviser.
  
• An ‘irreverent’ public relations campaign to launch a malt whisky called Monkey Shoulder’ produced by William Grant & Sons, producers of the Glenfiddich brand, for younger drinkers aged 30-40 is being planned by Frank PR, the UK agency.
  
• Hill & Knowlton tasked to persuade Westminster politicians and London’s business, media and arts communities to support Liverpool’s European Capital of Culture status in 2008.
  
• CFA Society of Columbus Retains Image Management Associates as Public Relations Agency of Record
  
• Teliris Ltd. Selects CooperKatz & Company as Marketing/PR Agency-of-Record
  
• Kupper Parker Communications Announces Marketing Campaign for AutoMeds
  
• Nationwide Securities Arbitration Services and Great Financial Mortgage selects Prime L.A. for Public Relations
  
• Integrated Warehousing Solutions appoints Corporate Ink for Integrated
  PR and Marketing

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